Velocity Alert: Lilly Pulitzer for Target items are sold out everywhere and people are pissed

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THIS STORY IS ABOUT TO GO VIRAL

Lilly Pulitzer for Target items are sold out everywhere and people are pissed Hundreds of thousands of fashion fans woke up early Sunday morning in hopes of snagging items from the highly anticipated Lilly Pulitzer for Target collaboration line, only to discover that most everything was already sold out. How does Mashable know what's going viral? Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral. Read more at Mashable.com ▶ Mashable, Inc. is a Delaware Corporation. P.O. Box 64 New York, NY, 10159-0064

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