Tuesday, November 10, 2015

Velocity Alert: People are enraged that Starbucks' red cups aren't Christmas-y enough this year

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THIS STORY IS ABOUT TO GO VIRAL

People are enraged that Starbucks' red cups aren't Christmas-y enough this year

Starbucks' plain red cups seem pretty basic and nothing to get upset about, right? Wrong.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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