Wednesday, December 11, 2013

VELOCITY ALERT: Obama's Funeral Selfie: This Is Why Context Matters

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THIS STORY IS ABOUT TO GO VIRAL

Obama's Funeral Selfie: This Is Why Context Matters

In politics, image is king, and every politician knows it. President Obama knows it more than most, having been caught in one or two pictures that hand his opponents, rightly or wrongly, a gift of a story. You may recall a small controversy over candidate Obama not putting his hand on his heart during the playing of the national anthem.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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