Monday, December 23, 2013

Velocity Alert: Milktape Is a Modern-Day Mixtape for Music Lovers

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THIS STORY IS ABOUT TO GO VIRAL

Milktape Is a Modern-Day Mixtape for Music Lovers

Product Name: Milktape Price: $15 Who would like this?: Hopeless romantics, significant others, high school crushes and BFFs "I made you a mixtape" is a phrase you probably haven't heard since 1992. Even burning CDs is passé in the era of Spotify.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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