Friday, December 13, 2013

Velocity Alert: Pantene Ad Exposes How Men and Women Are Labeled Differently

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THIS STORY IS ABOUT TO GO VIRAL

Pantene Ad Exposes How Men and Women Are Labeled Differently

Dove isn't the only beauty care brand to wrap its sales pitch in women's advocacy language. Pantene, a Procter & Gamble brand (Dove is owned by rival Unilever), has released the above ad in the Philippines. The 60-second spot shows how women and men are labeled differently.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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