Wednesday, March 5, 2014

Velocity Alert: Funny or Die Is Behind the Tony Hawk Hoverboard Hoax

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THIS STORY IS ABOUT TO GO VIRAL

Funny or Die Is Behind the Tony Hawk Hoverboard Hoax

Sorry to burst your high-flying dreams, but Funny or Die is behind HUVr, the mysterious tech company claiming to have invented the first hoverboard. The truth behind this massive viral campaign came out after a costume designer who worked on the shoot posted the experience on her online resume, which has now been removed.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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