Tuesday, March 11, 2014

Velocity Alert: Grumpy Cat Claims the Iron Throne

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THIS STORY IS ABOUT TO GO VIRAL

Grumpy Cat Claims the Iron Throne

AUSTIN, Texas -- Grumpy Cat sat on the Iron Throne once. It was terrible. The world's most famous grouchy kitty conquered Austin and Westeros this week. Grumpy visited the Game of Thrones exhibit at SXSW on Monday and took her rightful place on the Iron Throne. Queen of Dragons, bequeath your crown to the Queen of the Internet.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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