Tuesday, January 28, 2014

Velocity Alert: 9 Ways Social Media Marketing Will Change in 2014

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THIS STORY IS ABOUT TO GO VIRAL

9 Ways Social Media Marketing Will Change in 2014

From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long -- so marketers need to stay on their toes.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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