Saturday, January 11, 2014

Velocity Alert: Sorry, Google+, We Still Won't Come to Your Party

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THIS STORY IS ABOUT TO GO VIRAL

Sorry, Google+, We Still Won't Come to Your Party

By now, it's a depressingly familiar business tactic from Google. The search giant changes a feature somewhere in its arsenal of services to make that service integrate more tightly, and annoyingly, with the social network Google+. Sign-ups are required. Engagement is mandated.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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