Thursday, January 16, 2014

Velocity Alert: Axe Super Bowl Ad Makes an Excellent Point in 60 Seconds

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THIS STORY IS ABOUT TO GO VIRAL

Axe Super Bowl Ad Makes an Excellent Point in 60 Seconds

This Axe ad is not what you're expecting. That is, if you were anticipating a scenario in which beautiful, scantily clad women are irrationally attracted to ordinary-looking guys wearing Axe body spray, then you might be in for a surprise. See also: There Are 5 Candidates for Doritos' Super Bowl Ad.

How does Mashable know what's going viral?
Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral.

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