Velocity Alert: If This Sochi Ad Doesn't Make You Tear Up, Then Check Your Pulse

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THIS STORY IS ABOUT TO GO VIRAL

If This Sochi Ad Doesn't Make You Tear Up, Then Check Your Pulse If you cried during Procter & Gamble's tribute to moms during the 2012 London Olympics, you may want to get out the tissues again. The consumer packaged goods giant is introducing a sequel to that ad for the 2014 Winter Olympics in Sochi, Russia. How does Mashable know what's going viral? Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral. Read more at Mashable.com ▶ Mashable, Inc. is a California Corporation. P.O. Box 64 New York, NY, 10159-0064

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